FMCK values : generosity

Generosity is often mistaken for gesture. For giving visibly. For doing something extra and making sure it’s noticed. We do not treat it that way. FMCK sees generosity as the quiet removal of friction. Not what is given, but what is made easier.

The ruling out is generosity as signal. We do not perform helpfulness. We do not announce what has been done. We do not make others carry the weight of our effort by drawing attention to it. Generosity is not the act. It is its effect—felt, not shown.