Doing ordinary things properly
FMCK values : kindness
Kindness is often misunderstood as tone. Soft language. Reassurance. Visible warmth. We do not treat it that way. Kindness, as a standard, is a form of accuracy. It is knowing what is required and delivering it without excess or abrasion.
There is a quiet ruling out at the start. We do not use kindness to avoid clarity. We do not soften decisions until they lose their shape. When kindness blurs judgment, it stops being kind.