FMCK values : authenticity

Authenticity is often mistaken for disclosure. For telling the truth loudly. For performing transparency so no one questions your intent. We do not treat it that way. FMCK holds authenticity as alignment between what is chosen and what is carried through—quietly, without display.

The ruling out is performance. We do not narrate motives. We do not share unnecessarily. We do not trade exposure for trust. If something is true, it does not need to be signalled. It needs to be lived.